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Smog Tasting
Smog Tasting
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Smog Tasting
Smog Tasting
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 Tullamore D.E.W. TRILOGY Box   We designed a bespoke presentation box for Tullamore Dew Trilogy, a 15 year old triple distilled small batch whiskey. The whiskey is made from three different oak casks; oloroso sherry, bourbon and golden rum. The pre context for this design was that it should be produced in small run batches, just like the whiskey it contains, and gifted to tastemakers worldwide. It was to be a sophisticated and well- crafted object that would stand proud on a shelf or in a whiskey collection, and live on, as a memoir even after the bottle was empty.   We wanted to incorporate the strong metallic and black pallet of Trilogy, as well as whiskey tones into the design, and create a box that juxtaposed the classic whiskey aesthetic with something contemporary and neo-Irish. The oak panels and silk ribbon reference this classic whiskey world, while the black box and exposed magnetic fastening system, along with laser engraved branding and text descriptors bring an entirely contemporary vision to the forefront. The offset circular cuts in the oak panels, expose the ‘’1829’’ lockup on the cardboard sleeve and make for an iconic visual cue as to what the box might contain. There was a strong focus on presenting a design and aesthetic that was modern, yet definitively Irish and embedded in Celtic whiskey roots.   We created a stocky, matt black box to contain The Trilogy bottle and cardboard sleeve, so snugly that one can hear the air slide around the sleeve as you draw the whiskey out. That sensation is essential for a luxury unboxing experience. Three oak panels seal the box; one on the front embedded with the Tullamore Dew lockup, and two to the rear telling the Trilogy story and describing the tasting notes. Each oak panel has a circular cut, referencing both the cross section of an aged oak tree, and the three individual casks used to make the Trilogy whiskey. A black silk ribbon system loops around the cardboard sleeve, and weaves across each of the oak panels, ending in a closed loop pull tab that neatly protrudes from the notched edge of the top oak layer. Four neodymium magnets on the corners of the top oak layer correspond to four embedded in the corners of black box, securing the oak layers onto the box.   Photography:                            Mark McGuinness
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Smog Tasting
Smog Tastingadscafakjbacskjbasckjasbckjasbcjkascasascascascascasacascascascacascascasc
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Smog Tasting
Smog Tasting
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15.jpg
12.jpg
 Tullamore D.E.W. TRILOGY Box   We designed a bespoke presentation box for Tullamore Dew Trilogy, a 15 year old triple distilled small batch whiskey. The whiskey is made from three different oak casks; oloroso sherry, bourbon and golden rum. The pre context for this design was that it should be produced in small run batches, just like the whiskey it contains, and gifted to tastemakers worldwide. It was to be a sophisticated and well- crafted object that would stand proud on a shelf or in a whiskey collection, and live on, as a memoir even after the bottle was empty.   We wanted to incorporate the strong metallic and black pallet of Trilogy, as well as whiskey tones into the design, and create a box that juxtaposed the classic whiskey aesthetic with something contemporary and neo-Irish. The oak panels and silk ribbon reference this classic whiskey world, while the black box and exposed magnetic fastening system, along with laser engraved branding and text descriptors bring an entirely contemporary vision to the forefront. The offset circular cuts in the oak panels, expose the ‘’1829’’ lockup on the cardboard sleeve and make for an iconic visual cue as to what the box might contain. There was a strong focus on presenting a design and aesthetic that was modern, yet definitively Irish and embedded in Celtic whiskey roots.   We created a stocky, matt black box to contain The Trilogy bottle and cardboard sleeve, so snugly that one can hear the air slide around the sleeve as you draw the whiskey out. That sensation is essential for a luxury unboxing experience. Three oak panels seal the box; one on the front embedded with the Tullamore Dew lockup, and two to the rear telling the Trilogy story and describing the tasting notes. Each oak panel has a circular cut, referencing both the cross section of an aged oak tree, and the three individual casks used to make the Trilogy whiskey. A black silk ribbon system loops around the cardboard sleeve, and weaves across each of the oak panels, ending in a closed loop pull tab that neatly protrudes from the notched edge of the top oak layer. Four neodymium magnets on the corners of the top oak layer correspond to four embedded in the corners of black box, securing the oak layers onto the box.   Photography:                            Mark McGuinness
Tullamore D.E.W. TRILOGY BoxWe designed a bespoke presentation box for Tullamore Dew Trilogy, a 15 year old triple distilled small batch whiskey. The whiskey is made from three different oak casks; oloroso sherry, bourbon and golden rum. The pre context for this design was that it should be produced in small run batches, just like the whiskey it contains, and gifted to tastemakers worldwide. It was to be a sophisticated and well- crafted object that would stand proud on a shelf or in a whiskey collection, and live on, as a memoir even after the bottle was empty.We wanted to incorporate the strong metallic and black pallet of Trilogy, as well as whiskey tones into the design, and create a box that juxtaposed the classic whiskey aesthetic with something contemporary and neo-Irish. The oak panels and silk ribbon reference this classic whiskey world, while the black box and exposed magnetic fastening system, along with laser engraved branding and text descriptors bring an entirely contemporary vision to the forefront. The offset circular cuts in the oak panels, expose the ‘’1829’’ lockup on the cardboard sleeve and make for an iconic visual cue as to what the box might contain. There was a strong focus on presenting a design and aesthetic that was modern, yet definitively Irish and embedded in Celtic whiskey roots.We created a stocky, matt black box to contain The Trilogy bottle and cardboard sleeve, so snugly that one can hear the air slide around the sleeve as you draw the whiskey out. That sensation is essential for a luxury unboxing experience.Three oak panels seal the box; one on the front embedded with the Tullamore Dew lockup, and two to the rear telling the Trilogy story and describing the tasting notes. Each oak panel has a circular cut, referencing both the cross section of an aged oak tree, and the three individual casks used to make the Trilogy whiskey. A black silk ribbon system loops around the cardboard sleeve, and weaves across each of the oak panels, ending in a closed loop pull tab that neatly protrudes from the notched edge of the top oak layer. Four neodymium magnets on the corners of the top oak layer correspond to four embedded in the corners of black box, securing the oak layers onto the box.Photography:                            Mark McGuinness
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